Private MSP & MSSP Owners Cohort — Escencion
Private  •  Member Access Only  •  Escencion
MSP & MSSP Owners COHORT

Where serious operators come together
to build the businesses they actually want.

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$497 / month  ·  Cancel anytime  ·  15-Day Guarantee
Active MSP & MSSP Owners
Real Operators. Real Strategies.
Practitioners, Not Theorists
Private. High-Trust. Members Only.
01 — The Origin

Built by an operator,
for operators.

More than a decade spent inside the MSP and MSSP industry, from technical operations and team management to sales, marketing, and executive leadership. We have not just advised managed services businesses. We have run one.

Over the years, we watched MSP and MSSP owners face the same challenges in isolation: struggling to find quality talent, watching marketing investments disappear with nothing to show, losing contracts to competitors who simply looked more credible, and running operations that demanded everything but could not scale.

The cohort exists because serious operators deserve a serious resource. Not a generic business program. A private, high-trust community built specifically for the realities of running a managed services business in today’s market.

Adam Totounji
Adam Totounji
Founder, Escencion  •  MSP/MSSP Operator
Connect on LinkedIn  →

“I sat in the same seat you are in right now. The difference is I found a way through the problems. I built this community so you do not have to figure it out alone.”

Built for MSP & MSSP owners who want to:

Grow. Systemize.
Scale.

If you recognize yourself in this list, this community was built for you.

Break past revenue plateaus and hit the next level
Add profitable cybersecurity and compliance services
Improve sales processes and close higher-value contracts
Build predictable, recurring monthly revenue
Recruit and retain engineers, ops, sales, and marketing talent
Stop figuring everything out alone
Deliver white-glove service that keeps clients for life
02 — Your Membership

What your $497
unlocks every month.

Twelve membership benefits built specifically around the problems MSP and MSSP owners face every single day.

01
Monthly Mastermind Sessions ×2
Two live group sessions per month covering the most pressing MSP growth topics. Led by practitioners who have run managed services businesses, not outside consultants.
02
Monthly Hot Seat
One member brings their biggest current challenge. The group and leadership team work it live, in real time, together. Raw, unfiltered, and practical.
03
Proven Sales Systems
Learn how to generate qualified leads, structure offers, and close higher-value contracts. Proven frameworks built specifically for the MSP sales process, not adapted from generic B2B playbooks.
04
Cybersecurity Stack Guidance
Stay ahead with monthly intelligence on security tools, frameworks, compliance trends, and emerging MSSP revenue opportunities. Know what is selling, what is required, and where the margin is.
05
Unlimited 1-on-1 Coaching Access
Book private calls with our leadership team whenever you need strategic, marketing, or operational guidance. No limited slot pools. No waiting lists.
06
Same-Day Response Guarantee
When something urgent hits your business, our team responds the same day through the private community channel. You are never navigating a crisis alone.
07
Templates, Playbooks & Resources
A growing vault of MSP-specific SOPs, sales scripts, hiring templates, onboarding playbooks, pricing frameworks, and operational tools ready to implement immediately.
08
Monthly Market Brief
State-of-the-industry intelligence covering what is actually working in MSP sales, marketing, technology, and hiring right now. Curated, specific, and actionable.
09
Guest Expert Sessions
Industry operators, compliance specialists, technology leaders, and sales professionals brought in quarterly to cover advanced topics your peers are dealing with right now.
10
Operator Community & Referral Network
Network with vetted MSP and MSSP owners facing the same challenges. Share wins, solve problems, build connections, and exchange referrals, overflow work, and joint opportunities.
11
Member-Only Service Access
Priority access to Escencion’s full service suite at exclusive member rates: recruiting, LinkedIn authority, managed marketing, managed operations, and sales training.
12
Private Community (Slack)
Direct line to a community of MSP and MSSP owners sharing what is working, what is not, and how they are solving the exact problems you are navigating right now.
13
Client Success & White-Glove Service Delivery
Half the battle in managed services is what happens after the sale. We help you build the processes, team structure, and accountability systems that deliver a white-glove client experience every time — documented onboarding SOPs, escalation frameworks, QBR formats, service quality benchmarks, and the client communication cadences that drive retention, referrals, and long-term contracts. Great MSPs don’t just win clients. They keep them for life.
“

This cohort has been a game-changer for our business. The strategies, conversations, and connections we get access to are worth 10x the investment. I only wish I had found this community sooner.

— MSP Owner  •  Active Member
03 — Your First Day

What you receive on your
onboarding call.

Every new member begins with a private onboarding audit. A dedicated session with our team that goes deep into your business across four areas: sales, marketing, operations, and people. What you leave with is worth far more than a single month of membership.

Full MSP Business Audit
We assess your current state across sales, marketing, operations, and talent, surfacing the highest-priority gaps affecting your growth right now. Real analysis specific to your business, not a generic template.
90-Day Priority Roadmap
A personalized action plan built directly from your audit findings. The three to five highest-leverage moves ranked by impact and sequenced for execution.
Business Health Score
Your business benchmarked across key MSP performance indicators, giving you a clear picture of where you stand and where the largest opportunity exists.
Personalized Resource Pack
A curated selection of tools, templates, scripts, and frameworks from the Vault matched specifically to your audit findings. Assets you can use the same day.
Full Community Access Setup
Complete onboarding into the private Slack, introduction to the community, and activation of all member access so you can begin engaging immediately.
$497 First Month Includes Everything Below
  • Private Onboarding Audit Call
  • 90-Day Priority Roadmap
  • Business Health Score Report
  • Personalized Resource Pack
  • Full Community Access (Slack)
  • First Mastermind Session
  • Templates, Playbooks & Vault Access
  • 15-Day Money-Back Guarantee
04 — What We Cover

Sessions built around
the MSP reality.

Every session is driven by what members are dealing with right now, not a pre-packaged curriculum designed for generic businesses.

Sales & Pipeline

Cold outreach, referral strategy, proposal writing, pricing, and converting MSP prospects at every funnel stage.

Marketing & Authority

LinkedIn authority, content strategy, digital branding, and making sure your ideal clients find and trust you before the first call.

Cybersecurity & Stack

Security tools, compliance trends, CMMC, HIPAA, SOC2, MDR/SOC services, and how to position and sell security profitably.

Recruiting & Talent

Finding, hiring, vetting, and retaining engineers, ops, sales, and marketing talent nationally and internationally.

Operations & Systems

SOP development, workflow design, tool stack optimization, and building operations that scale without you in the middle.

Leadership & Culture

Team management, accountability structures, delegation, and building a culture that keeps your best operators from leaving.

Finance & Profitability

Pricing, packaging, margin optimization, and building a path from $1M to $10M in ARR without sacrificing profitability.

Technology & PSA/RMM

Platform evaluation, vendor selection, and optimizing the tools your business runs on: PSA, RMM, documentation, and more.

Client Success & Retention

QBR strategy, onboarding SOPs, escalation frameworks, client communication cadences, and building relationships that drive referrals for years.

Client Success

Great MSPs don’t just win clients.
They keep them for life.

Half the battle in managed services is what happens after the sale. The cohort covers the full picture, not just how to grow your business but how to deliver a service your clients can not imagine leaving. White-glove processes, team accountability, and the operational backbone that keeps everything running smoothly.

We help you build the systems that turn a good client experience into a great one, consistently, at scale, without it depending on you personally being in the room.

Client Onboarding
Documented SOPs and processes so every new client has the same excellent first experience.
Team Structure
Roles, accountability frameworks, and escalation paths so your team runs without you in every conversation.
QBR & Check-ins
Proven QBR formats and communication cadences that demonstrate value and lock in renewals.
Service Quality
KPIs, benchmarks, and feedback loops that catch problems before clients do and keep satisfaction high.
White-Glove Delivery
The processes, tone, and standards that turn a competent MSP into one clients brag about to their network.
05 — Member Services

Every service you need.
One trusted team.

As a cohort member you get preferred access to Escencion’s full service suite at rates not available to non-members. Every service is scoped and priced based on your specific situation and need. Nothing is one-size-fits-all. We discuss your exact requirements on the onboarding call and quote from there.

STEP 01
Join the Cohort
Your $497/month membership unlocks access to every service below at member-only pricing.
STEP 02
Tell Us What You Need
On your onboarding call or any time after, let us know which service fits your current priority.
STEP 03
We Scope & Price It
We price your exact need, not a packaged rate. Members receive preferential pricing across every service.
Growth — Authority
LinkedIn Authority Building
For MSP and MSSP owners who understand that today’s market is built on trust, not cold pitches. This is a long-game play. We build your LinkedIn presence and voice into a genuine authority in your market, so that when a prospect is ready to make a decision, you are already the person they think of. It does not generate immediate meetings. It builds something more valuable: a reputation that compounds month over month and turns into significant business over time.
What we build for you
Full LinkedIn profile and brand positioning as an MSP authority
Consistent content strategy that builds credibility over time
Thought leadership that establishes you as the go-to voice in your market
A growing audience of decision-makers who know and trust you
Inbound conversations and referrals that come to you over time
Talent — Recruiting
National Recruiting & Placement
End-to-end retained search for every business function inside your MSP or MSSP. We know the roles, the market, and what good looks like because we run one ourselves.
Engineers (Tier 1, 2, 3, security, solutions architects)
Operations managers and coordinators
Sales and account executives
Marketing managers and content specialists
Talent — Recruiting
International Recruiting & EOR
Fully managed international hiring for roles where global talent gives you an edge. We source, vet, and handle everything including employer of record, payroll, and compliance. You get the talent without the paperwork.
Engineers (Philippines, Eastern Europe, Latin America)
Marketing specialists and content teams
Operations support roles
EOR, payroll, and compliance fully handled
Operations
Managed Operations
Fractional operations management delivered monthly. We build and maintain the systems, processes, and documentation that keep your business running without you in every conversation.
SOP documentation and workflow design
Tool stack and automation optimization
Team accountability and process structure
Client onboarding and service delivery processes
Sales — Training
Sales Training & Team Coaching
Structured onboarding and ongoing coaching for your sales hires. Built for the specific reality of selling managed services, not adapted from generic B2B playbooks that were never designed for your world.
30-day structured sales onboarding program
MSP-specific scripts, objection handling, and frameworks
Ongoing monthly coaching sessions for your team
Pipeline accountability and performance tracking
Member Pricing Note
All services are scoped and priced based on your specific need, never a fixed package rate. Members receive preferred pricing not available outside the cohort. Your onboarding call is where we map out which services apply to your current priorities.
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06 — The Guarantee & How to Join

Zero risk.
Full commitment from us.

The 15-Day Money-Back Guarantee

Join the cohort. Complete your onboarding audit. Experience the community, the resources, and the team firsthand. If within the first 15 days you do not believe this membership delivers clear and tangible value to your business, we refund your full membership fee with no questions asked, no friction, and no hard feelings. This guarantee exists because we are confident you will stay.

Monthly Membership
$497
per month  ·  cancel anytime  ·  no contracts
Apply for Access
Membership limited to active MSP and MSSP owners and operators

The room is private.
The results are not.

Book your onboarding call. Your audit and roadmap are ready the moment you join.

Apply for Access  →